How Email Marketing Can Boost Your Start-Up

With email marketing making a comeback, there are a number of strategies and tools that can enable your start-up reach to some of the 4 billion account holders around the world. Marketers are starting to realise the full potential of emails, after spending the last few years focusing on some of the newer, funkier forms of digital communications such as social media and video marketing.

7 Simple (But Important) Email Marketing Tips You Need to Know

Email marketing has become the ugly stepsister in marketing conversations these days, taking a backseat to its trendier, cooler counterparts: inbound marketing, content marketing, and social media marketing.

But that doesn’t make it any less effective when it comes to building your audience, converting leads, and retaining new customers. In fact, according to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Per the eConsultancy Email Marketing Industry Census 2016, it also outperforms SEO, PPC, and content marketing.

Key things you need to know about ASP.NET CORE

After all the years of ASP.NET, Web Forms, and MVC, why did Microsoft take a leap towards the new ASP.NET Core 1.0, is the question that comes to anyone who takes a look at first? If the usage of Microsoft technologies is considered in the market, Windows desktop apps are reducing day by day and in mobile technologies, windows phones are in nowhere in comparison to android and iOS phones available in the market. Coming to the web platform, the only remaining Microsoft technology is ASP.NET and it is competing with Node.js, Ruby, PHP etc most of which are open sourced and has very good developer base.

Getting started with web development with ASP.NET is time-consuming and heavy. Visual studio has to be installed and the whole process to build and deploy the web application to the servers take more time compared to the open source web technologies. On top of this, to develop an web application, we need to use windows operating system and the web application can only be deployed on a windows machine having IIS. These were the major factors that forced Microsoft to come up with a better, lighter, faster and completely open sourced and platform independent technology.

10 Ridiculously Simple Ways to Improve your Visual Content Marketing Strategy

Content alone isn’t enough. By 2018, an estimated 84% of communications will be visual (Source). But why is visual content so important and what are some tactics for making sure you’re getting the results you want? Here’s everything you need to know before you go about creating your own visual content marketing strategy.

16 Online Collaboration Tools that will Boost Virtual Team Productivity in 2017

Virtual teams can be tough to manage. That’s because whether it be software development, customer service, or graphic design, virtual teams by definition are spread across different countries, time zones and even cultures. Companies employ virtual teams because they extend the capabilities of internal teams, bring in hard to find talent, and lower overhead without sacrificing quality.

There are other reasons that companies use virtual teams for software development in particular, some you probably haven’t thought of. And you might be running your entire company using virtual teams, or maybe just utilizing them to build out cool new products. The catch is, managing these teams globally can be a huge challenge if you don’t have the right strategies, tools and processes.

Thankfully, there are now a plethora of online tools available to help you manage your virtual teams, as well as facilitate more optimal communication and collaboration. Here are some of the ones we recommend for 2017 to those who want to improve the overall productivity and efficiency of their virtual teams:

6 Things your Mom never told you about Outsourcing Software Development

Most people have a certain set of preconceived notions when they hear the word “Outsourcing”, particularly for software development. There’s the usual stigma of lower quality, missed deadlines, and constant miscommunication that (justified or not) tends to drive companies away from outsourcing software development.

However, things are changing rapidly, and software development done through virtual teams is becoming more effective and valuable for businesses. As co-located virtual teams continue to emerge, companies are coming to terms with how these teams are increasingly competitive with typical in-house development.

In fact, 34 percent of the U.S. workforce today consists of virtual freelancers. These virtual teams are allowing both startups, and enterprises, to scale their development teams in a flexible manner as natural extensions of their in-house teams.

And that makes these virtual team developers just as invested in the success of the product as the in-house team, which is the what businesses typically don’t realize about today’s environment.

It’s why Enqos was able to save one startup client $1 million in development costs, and 80% in developer burn rate.

Those are just some of the things that many people don’t realize about today’s virtual development teams. Here are some of the other major key advantages, and why you need to consider implementing virtual development teams for your business.