Email marketing has become the ugly stepsister in marketing conversations these days, taking a backseat to its trendier, cooler counterparts: inbound marketing, content marketing, and social media marketing.
But that doesn’t make it any less effective when it comes to building your audience, converting leads, and retaining new customers. In fact, according to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Per the eConsultancy Email Marketing Industry Census 2016, it also outperforms SEO, PPC, and content marketing.
Content alone isn’t enough. By 2018, an estimated 84% of communications will be visual (Source). But why is visual content so important and what are some tactics for making sure you’re getting the results you want? Here’s everything you need to know before you go about creating your own visual content marketing strategy.