With email marketing making a comeback, there are a number of strategies and tools that can enable your start-up reach to some of the 4 billion account holders around the world. Marketers are starting to realise the full potential of emails, after spending the last few years focusing on some of the newer, funkier forms of digital communications such as social media and video marketing.
Email marketing has become the ugly stepsister in marketing conversations these days, taking a backseat to its trendier, cooler counterparts: inbound marketing, content marketing, and social media marketing.
But that doesn’t make it any less effective when it comes to building your audience, converting leads, and retaining new customers. In fact, according to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter. Per the eConsultancy Email Marketing Industry Census 2016, it also outperforms SEO, PPC, and content marketing.